70% Paid digital media
Streaming, social, and programmatic ads focused on persuadable voters.
Fund the Fight
Fund Ads That Win Elections
Your donation goes directly to targeted media buys in the districts that decide control of Congress. We do not waste money on vanity projects.
Where Your Money Goes
A disciplined budget built for persuasion.
We allocate resources for maximum vote-moving impact, with paid media at the core and strategic distributed organizing in support. Roughly 70% goes to paid media, and the remaining 30% is split across organizing support and lean operations.
20% Strategic organizing
Digital-to-field tools and local partnerships that complement paid persuasion.
10% Operations + compliance
Lean execution, legal compliance, and reporting that keeps campaigns running.
Why This Works
We spend where impressions move votes.
Traditional campaigns spend too much on overhead and broad tactics that do not shift persuadable voters. We spend on targeted impressions in the races that determine Senate and House control.
While other organizations fund expensive infrastructure in safe districts, we direct resources to the 12 battleground districts where smart media can change outcomes.