Paid Media for Democracy
Win the Argument. Win the Vote. Defeat Fascism.
We run precision paid media campaigns that persuade swing voters and mobilize the base in the districts that decide elections. No waste. No vanity metrics. Just results.
Targeted Digital Ads
Our Strategy
Smart Money for High-Stakes Races
We're not burning cash on broad awareness campaigns and hoping organic momentum fills the gap. We buy targeted digital ads across streaming, social, and programmatic channels to reach persuadable voters where they actually spend time.
Precision targeting: We use voter file data and consumer analytics to reach exactly the right voters, not just the loudest voices.
Persuasion-first creative: We test messages that move swing voters, not just messages that rally people who already agree.
Efficient buying: Every dollar goes further because we buy smart, not broad. About 30% of our budget supports distributed organizing and essential campaign execution. The other 70% goes to paid persuasion.
Impact Snapshot
We track persuasion outcomes, not vanity metrics.
Benchmarks shown reflect current 2026 planning targets and are updated as buys are executed.
Support the fight with smart dollars in the races that actually decide power.
We are built to persuade the voters who move election outcomes.
Support the Fight
Fund targeted media in high-leverage districts.
Fight Fascism is built for Democratic donors who care about persuasion efficiency, measurable impact, and winning close races.
See our strategy
Read how we deploy paid persuasion and digital-to-field investments.
About Fight FascismOther ways to help
Get rapid response alerts and amplify high-impact messaging online.
Ways to helpReview budget mix
See exactly how contributions are allocated across media and operations.
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